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Krista Van Laan: UX Portfolio
I have managed multi-functional User Experience groups for several major companies and am very hands-on. I have
been responsible for everything from design to usability testing and research. This page shows just some of the start-to-finish
projects I have worked on.
Contact me
E-commerce Site: SSL Certificates
My team designed this application from scratch, employing user-centered design practices, with multiple rounds of usability testing and iterative design.
It is the company's primary e-commerce site, where a consumer buys SSL certificates and creates an account to
manage all their SSL certificates.
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Click here for the live site.
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Click here to read the back story about this application and some of the other products I worked on during this time.
Methods:
- Cognitive walkthrough, wants and needs analysis, task analysis
- Card-sorting
- Interviews with customers, customer support, and product management
- Affinity diagrams
- Functional flow diagrams, low- and high-fidelity mockups and wireframes
- Working prototypes
- Usability testing and validation testing with customers in our usability lab
What I did:
- Managed project and was the lead designer
- Created mockups, flow diagrams, wireframes
- Wrote requirements, user scenarios, and test scripts
- Oversaw visual designs and prototypes
- Supervised Web development
My team designed the UI for this media player. We did several rounds of user testing and iterative design. The first round was done with a very simple black and white interactive mockup. As the project progressed, we tested color prototypes. I also chose the remote control and participated in the industrial design. At the end we handed off wireframes, specs, mockups, and graphic components to development.
Click here to see a demo version of the UI.
Methods:
- Cognitive walkthrough, wants and needs analysis, task analysis, personas
- Competitive analysis
- Functional flow diagrams, low- and high-fidelity mockups and wireframes
- Working prototypes
- Iterative usability testing
What I did:
- Managed project
- Wrote requirements, personas, user scenarios, and test scripts
- Managed usability testing and wrote executive summaries that were instrumental in marketing and manufacturing decisions
- Oversaw visual designs, specs, mockups, and prototypes
- Created flows and supervised UI development
E-commerce Site: Consumer Authentication
This is an e-commerce site where users buy and manage credentials
for second-factor authentication. This site was designed and maintained by my team
using user-centered design. My team also designed applications for different form factors including mobile devices, hard tokens, and security cards. We submitted a patent for the help designed for this site.
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Click here for the live site.
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Click here to read more about this application and some of the other products I worked on during this time.
Methods:
- Cognitive walkthrough, wants and needs analysis
- Paper prototyping
- Field studies in US, Europe, and China
- Functional flow diagrams, low- and high-fidelity mockups and wireframes
- Usability testing and validation testing in our usability lab and "on the street"
What I did:
- Managed project through several releases
- Helped with design and packaging
- Wrote online content
Enterprise Console: Managed Security Services
My team was responsible for the design and usability for this enterprise application, a managed security services portal.
Methods:
- Functional flow diagrams
- High-fidelity mockups and prototypes
- Site visits with customers
- Validation testing
What I did:
- Managed project design, usability research, and documentation through many releases
- Helped design the original version
- Participated in customer visits and usability analysis
- Managed creation of prototypes used by sales
- Managed translations
User Research: SSL Certificates
I saw an opportunity to have the User Experience team directly affect sales and user acceptance of a new concept when I proposed that my team do research and testing to determine how users would respond to the new Extended Validation certificates.
We did remote testing with more than 50 users and I wrote a white paper that was distributed to potential partners and customers.
The results were so positive for us that product management decided it would be worthwhile to have it done with a larger sample size by a neutral vendor. I hired Tec-Ed to do the same sessions with more than 300 users across the country, analyzed the raw data, and wrote a white paper that was distributed on the company Web site. Click here to see the white paper.
NOTE: The prototype on the right was for test purposes only in a blind study. We were not identified as the company doing the research, so this does not follow branding or UI guidelines.
What I did:
- Managed project
- Helped develop test plan, script, and prototypes
- Wrote white papers for both rounds of testing. They were distributed on our company's Web site and at conferences.
- Supervised second round of testing with neutral third-party firm. The statistical results were virtually the same as those done by our in-house team.
- Analyzed the raw data
Interactive Tour
This is an example of one of the online interactive HTML tours my team provided for many of our applications.
What I did:
- Designed HTML tour format that was used for all of our products. The tours were animated and interactive, yet easy to maintain and update.
- Wrote specs and guidelines for tours
This is a usability evaluation I did as a consultant for a commercial Web site, using a scorecard method I developed to evaluate products. Click here to read the document.
What I did:
- Designed scorecard templates in Excel. I have different scorecards for applications, devices, software, and Web sites.
- I use the forms for heuristic evaluations, usability analyses, and out-of-the box analyses. These let me apply the same criteria to different products of the same type, and the criteria are then weighted.
I was asked to give a presentation to a Silicon Valley company to help them understand what is involved in creating a User Experience team, particularly one that can work successfully in an Agile environment. Click here to download the presentation.
Presentation contents:
- What is User Experience?
- How does a User Experience team support the rest of the organization?
- What processes are followed to ensure the best user experience?
- How does UXD fit into the Agile environment?
- Case studies
Flow diagrams
I often produce or supervise production of flow diagrams for projects. Here are some samples of flows I did.
What I did:
Flow diagrams (these are partials with identifying areas removed):
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Media player. This was done to define the main screens of the player, along with diagrams of what the remote control functions are on each screen.
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E-commerce certificate purchase and account creation.
- Billing and account creation.
Personas
Here are some of the personas I developed.